Established in 2000 in Melbourne, Australia by the creative minds behind OG graffiti names "Perks" and "Mini," this Paris-based fashion and lifestyle label has been making waves globally since its inception. Known for its collaborative ethos, P.A.M. has partnered with a diverse array of brands and artists, from household names to underground sensations, showcasing its commitment to innovation and creativity. Beyond clothing, P.A.M. encompasses a multifaceted universe spanning publishing, music, art, and more, reflecting a holistic approach to modern expression and cultural engagement.

Standing as a beacon of functionality and durability since its founding in 1982, Gramicci has been synonymous with adventure, offering innovative designs tailored for the rugged outdoors. From their signature gusseted crotch to the durable double-ring belt, every detail is meticulously crafted to enhance performance and endurance. Whether scaling cliffs or traversing city streets, Gramicci's commitment to quality ensures that every garment withstands the test of time, empowering adventurers to embrace the journey with confidence and style.

Stockholm Surfboard Club's latest collection, debuting at the Queen Classic Surf festival in Biarritz, marks a significant shift towards feminine silhouettes while maintaining its signature blend of Nordic minimalism and surf heritage. Creative director Manne Haglund Glad expresses the brand's playful yet nostalgic approach, rooted in a romanticism of surf history. Partnering with the women-led event, Queens, further emphasizes their commitment to inclusivity and representation within the surf community. Through a collaborative spirit and a shared vision for authentic surfwear, Stockholm Surfboard Club continues to redefine the boundaries of contemporary surf fashion.