Started as retailer selling track product Blue Ribbon Sports in 1964 and changed to Nike in 1971 after the Greek goddess of victory, this is when the swoosh design was also first used. The brand specialised in track shoes and in 1970 they developed a feature that changed running shoes forever, Bowerman, one of the owners, created the first waffle sole while Experimenting by pouring rubber into his wife's waffle iron. After this breakthrough in sneaker design the innovations from Nike didn’t stop, quickly becoming the industry leader in new innovative footwear technologies.