"The brand with the three stripes" was established in 1924 by German brothers Adolf and Rudolf Dassler under the name 'Dassler shoes'. They soon became one of the most famous running spike manufacturers in the world due to athletes such as Jesse Owens wearing them on stages as big as the Olympics. The brothers then separated in 1949, which resulted in Rudolf establishing rival brand 'Puma', and Adolf changing the original name to ‘Adidas’ and the Three Stripes logo was born. Created to keep the foot stable, the Three Stripes developed from a practical detail into the logo we see today. Jump forward and the Adidas name has embedded itself in a vast range of cultures with it’s continual display of classic sporting styles, technical innovation and practicality.