“The World Is Yours.” For the GEL-NYC 2.0 SSHS, HAL STUDIOS® translates the ASICS philosophy of Sound Mind, Sound Body into a study of NYC’s industrial elegance. Featuring Nas and Raekwon, the project explores the clarity found when the mental and physical are in sync. Rooted in the archive and updated with FF BLAST™ PLUS cushioning, it is engineered for the rhythm of the street.

Japanese Craftsmanship: Neighborhood just hit the floor. Since '94, Shinsuke Takizawa has been the blueprint for that Tokyo-born intersection of counter-culture and industrial utility. This latest delivery is a pure masterclass in technical construction and heritage influence—expect the same uncompromising level of detail and subcultural edge that’s defined the label for decades.

For her debut PUMA link-up, Daniëlle Cathari reimagines the Suede and Speedcat through a heavily textural lens. This drop is a masterclass in luxury materialisation, the Suede arrives in a rich red hairy suede, while the Speedcat features soft green textured suede and subtle embroidered insect eyes at the heel. It’s a thoughtful, elevated take on two archival mainstays that finds the perfect balance between structure and ease.