Since the New Zealand-based label’s inception in 2006 their purpose has been centred around prioritising people and the planet, reflecting the core definition of the label’s name “Kowtow”, a Chinese word that represents deep respect. Kowtow collaborates with a Fairtrade certified supply chain to create garments that represent an ethically driven change within the fashion industry. Their sustainability purpose has materialised into achieving B Corp status, this is a certification granted from non-profit organisation B Lab. To become a B Corp certified, businesses must undergo a vigorous assessment that measures ethical impact across five key areas: governance, environment, customers, workers, and community. For over 17 years Kowtow has been working to completely remove plastic from clothing to ensure that all garments can break down naturally. With such a clear and consistent vision, this ethically founded label is setting the stage for other labels to adopt similar sustainability practices.
This season Kowtow focuses on creating high quality garments in both natural muted hues and pops of bright colour. A summer staple, the Dusk Slip Dress arrives in a noticeably flowy silhouette, fabric is painted in an asymmetrical balanced check for the purpose of evoking the feeling of lying in a field of wildflowers. All knitwear is individually knitted from yarn to garment, rather than cut from rolls of pre-made material. Thus, indicating that waste is reduced in the production process and to landfill. With the firm belief that designers are accountable for the entire lifetime of a garment, longevity and versatility are two clear principles that are always at the core of Kowtow’s seasonal collections.