Iconically Western Australian: We celebrate major milestones with a new collection, shot at the historic Rabbit Hill location in Yallingup. A true nexus of local legacy, this spot heavily influenced our choice of shoot location, product direction, and styling. Commemorating 20 and 40-year anniversaries, the new range directly references the foundational 90s and 2000s era of WA coastal life. It is an exercise in nostalgia, calling back to the familiar, sun-bleached aesthetic of an enduring era.

The lookbook was photographed by Ben Sullivan, whose visual DNA is intrinsically linked to the cultural history of both Rusty and Highs and Lows. The team took an overnight trip south, documenting the essential lifestyle of so many Western Australian holidays and trips with friends. Sullivan's lens perfectly captures the collection's revival of the late 90s/early 2000s uniform, where sublimated plaid and floral boardshorts pay homage to past Rusty design motifs. The range is deliberately built on this heritage, featuring the loose fit of plaid heavy walk shorts, matching caps, and a standout graphic t-shirt adorned with the "King Waves Kill" photograph, a constant reminder of WA's beautiful yet unforgiving coastline. This is more than a collaboration; it's a wearable document of a shared past.