Built on Routine: The Return of adidas Originals' BW Army
Built on Routine: The Return of adidas Originals' BW Army

The adidas BW Army Lux Pack steps into the quieter parts of the day - the ones that begin without rush and move with ritual. Shot in the soft light like a European Sunday morning, the collection is framed not by spectacle, but by routine. Newspaper runs, the scent of fresh bread, coffee that lingers longer than expected. Each frame captures the stillness of habitual errands, the kind that feel like home even in unfamiliar places.

Originally designed for life on German training grounds, the BW Army carries a sense of discipline in its bones. But here, it’s softened. Velvety suede overlays and smooth leather panels speak in hushed tones, while classic gum soles offer grounding without noise. The collection bridges the precision of its origins with the ease of modern living - a study in the everyday elegance that comes when nothing feels forced.

There’s something cinematic in its restraint, a quiet nod to the kind of mornings Jim Jarmusch might write into film. A cigarette between sips of espresso, the slow comfort of a date that begins at a corner café and never quite needs to end. These aren’t just sneakers pulled from the archive; they’re made to be worn in those in-between moments, the ones where life hums at its own pace.

This shoot was never about excess. It was about intimacy, intention, and how a shoe can carry the weight of history while still feeling entirely present. The BW Army Lux doesn’t demand attention—it earns it over time. Through use, through memory, through the rituals that shape our days.


EXPLORE ADIDAS ORIGINALS



Talent | Harrison @harrithacker & Dakota dakotahinchwoods
Photographer | Anton @anton.schaafsma


EXPLORE BW ARMY LUX



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