Since its inception in 1948, Puma has firmly established itself as a global powerhouse in sportswear, celebrated for its seamless integration of high performance and striking design. Puma’s commitment to sustainability sets it apart, embracing eco-friendly initiatives and incorporating sustainable materials into its collections, demonstrating that style and conscience can coexist. Originally favoured by F1 racers, the Speedcat maintains deep roots in both sports and streetwear. Its racing lineage is evident in its design—an exceptionally low-profile silhouette paired with a rounded driver's heel.
When deciding on how to style the Puma Speedcat, our inspiration led us to the gritty elegance of the Italian streetwear label Aries Arise. Maintaining a relaxed approach to silhouette and styling, most garments are oversized and genderless, reiterating that Aries is a label that can be worn by anyone. The low profile sneaker silhouette has been making a serious comeback, with Puma leading the way. Whether you're embracing the pulse of the city or pushing the pedal to the metal, the Speedcat speaks volumes about the shift of contemporary style.
The Puma Speedcat re-release will be available via our King St Department store and online from 10:00AM AWST Saturday, July 27th. Register via our Launches page for the best chance of securing a pair now.
