Adidas Basketball | Chapter 01 : Remember the Why

Adidas Basketball | Chapter 01 : Remember the Why

Reemerging during a critical moment of culture, Adidas Basketball channels the three stripe's own revolutionary spirit to inspire audiences and usher in a contemporary and considered reset - a new era of originality on and off the court.

The 2023 Collection : Chapter 01 primes the foundational platform, as Adidas returns to the roots of the brand and stripping away all of the excess noise and distractions to remember the why. A call to action, focus is at the epicentre for all witnessing and in this moment of culture. Because when you stay focussed on your why, new possibilities can be created.

Through the art of reduction and focus, the rebuilding process itself becomes the reward. This is a manifestation that conditions ourselves for constant discovery, reconnecting with the past to view old experiences under new light—breaking thresholds we thought might never be broken. All that time and work we put in creates a ripple effect - sooner or later, others take notice, and they’ll feel the urgency to start their own journey.

Boldly simple. Confident. Effortless. Clean. These are the new hallmarks of the new collection. Crafted with versatility in mind and built to fit the needs of the modern athlete. Adidas Basketball is a new platform to inspire all to find their why. The brand is a catalyst. Cutting through the noise and ushering in the most important era for contemporary basketball culture.

FRESH FOCUS, REFINED VISION

SHOP ADIDAS BASKETBALL NOW



Adidas Basketball channels the three stripes own revolutionary spirit to inspire audiences and usher in a contemporary and considered reset - a new era of originality on and off the court.
Boldly simple. Confident. Effortless. Clean. These are the new hallmarks of the new Adidas Basketball collection. Focus is at the epicentre for all witnessing and in this moment of culture. Because when you stay focussed on your why, new possibilities can be created.
Through the art of reduction and focus, the rebuilding process itself becomes the reward. Adidas Basketball is a new platform to inspire all to find their why. The brand is a catalyst. Cutting through the noise and ushering in the most important era for contemporary basketball culture.


SHOP ADIDAS BASKETBALL NOW