Reebok was founded in England, in 1958, by a pair of brothers, Joe and Jeff Foster, to carry on a family tradition of making athletic footwear. Their grandfather, Joseph William Foster, had launched an eponymous company, J.W. Foster, in 1895 and developed one of the very first track spikes. Throughout the 1980’s, the decade that gave us aerobics, saw a new emphasis on sports like tennis—which blended physical activity with a sociocultural lifestyle. In this environment, Reebok thrived. Reebok developed a wider array of casual athletic footwear aimed at amateur athletes and people caught in the fitness craze. With Reebok's main emphasis planted firmly on the aesthetic of their sneakers, they were the major powerhouse of American sneaker culture throughout the 80’s.
Brain Dead Pump Court

Brain Dead Pump Court

Available Now $280 AUD
Brain Dead Beatnik

Brain Dead Beatnik

Available Now $200 AUD
Club C 1985 - Black/White/Gum

Club C 1985 - Black/White/Gum

Available Now $150 AUD
Club C 1985 - White/Green

Club C 1985 - White/Green

Available Now $150 AUD
Club C 1985 TV - Chalk/Green

Club C 1985 TV - Chalk/Green

Available Now $150 AUD
CL Leather - 1983 TV

CL Leather - 1983 TV

Available Now $150 AUD
CL Nylon - Black/White

CL Nylon - Black/White

Available Now $100 AUD