Founded in 1949 under the name Onitsuka Co., Ltd by Kihachiro Onitsuka who began manufacturing basketball shoes in his home town Kobe, Japan. Throughout the 50’, 60,s and 70’s the brands range widened to other sports and became renowned for their comfort and stability. In 1977 Onitsuka Co., LTD joined with two other companies to form ASICS, creating the athletic wear powerhouse that we know today.