Over the past month Highs and Lows has welcomed a variety of new womenswear labels to our brand repertoire including, GANNI, Chopova Lowena, and Verner. From the streets of Copenhagen coquette entrepreneurs GANNI enter our doors with their puffy sleeves, colourful prints, and timeless denim. Chopova Lowena is a Bulgarian inspired label born out of a friendship that blossomed during co-founders Emma Chopova and Laura Lowena’s time at Central Saint Martins in Paris. Titled ‘Lost Resort’ Verner’s latest collection is reminiscent of childhood memories and presents a stylish yet kitsch ensemble of garments, heralding an aesthetic focus on vintage Australian beach culture, referencing swimwear and postcard patterns of the 70s and 80s.
In our latest editorial, we explore the layers of styling, mixing and matching various prints, silhouettes, and textures to create the perfect transitional outfits for AW23. In a conversation with our talented womenswear buyer Hannah, introducing new womenswear brands to our King Street Flagship accentuates our existing brand roster and assists our loyal customers with developing their personal aesthetic.
Scroll-through and discover our latest editorial and shop in-store and online now.
How do you select womenswear brands to stock at Highs and Lows?
Keeping in line with Highs and Lows' history, streetwear is something I always keep in mind as a strong brand value, these new brands diversify our brand roster and assist with the storytelling of our store's aesthetic. This can help introduce customers to new and upcoming brands, local brands and maybe introduce them to a new style/aesthetic.
How does GANNI complement Chopova Lowena and Verner?
The presence of a multitude of labels with differing levels of public awareness heightens our store's brand values, in terms of broadening our customer's awareness and creating a unique mix of aesthetics. Our staff's unique styles inform how all 3 brands work together in terms of visual merchandising and styling - it has informed Highs and Lows' Level 02 aesthetic organically, which has been super special for me to watch.
Why do you think it's important to support Australian brands such as Verner?
I think it is super important to help get our local brand's name out there and support the Australian fashion industry. In the past Highs and Lows has worked with small brands in the early days of their come up to success and this partnership creates a strong loyal bond with the brand in the future.
What makes Chopova Lowena special to you?
The story telling of traditional Bulgarian techniques/fabric and how this is translated in the clothing and accessories is amazing. I feel like their aesthetic is like no other and the brand is becoming bigger and bigger for obvious reasons, they are doing something truly unique. The sustainable vision that has become so heavily embedded within the brand is also a big plus, and not only is it great for the environment, but it also actually plays into their DIY aesthetic.
What is your vision for the future of womenswear at Highs and Lows?
I believe that Highs and Lows' womenswear has the capability to become a real pinnacle of retail in Perth, and hopefully inform other retailers that Perth can do it, and put us on the map a bit more for our fashion scene.
Latest womenswear available online and in-store.
