It’s a hot dry October evening, undoubtably the sun seems to stay out for longer, permeating all crevices of the surrounding expansive landscape. Living in an arid, often unforgiving environment requires a certain degree of resilience. To stay out in the sun for longer, patrons must adopt a durable yet timeless uniform to maintain a sense of comfort and sensibility. Since 1889 Carhartt WIP has been responsible for constructing workwear of the highest quality, with the bib overall becoming the first garment to be constructed specifically for railroad workers. Over the course of history Carhartt WIP has demonstrated that their garments are a force to be reconned with. In the 1970's huge orders for workers completing construction on the Alaska pipeline assisted the brand with becoming catapulted into the mainstream. Carhartt WIP's industrial workwear roots are a testament to the everlasting cultural relevance associated with the label.
Carhartt WIP still maintains its presence as a cornerstone of streetwear for youth culture, by continuously drawing inspiration from heritage workwear pieces. In this season’s spring editorial Carhartt WIP demonstrates that the old can become new, recontextualising heavy weight denim and the chunky “C” logo for a younger audience. Paying homage to the label’s rustic roots, a striking yellow Toyota Corona takes centre stage as a symbol of exploration and camaraderie. Timelessly blending neutral hues of beige, olive green and eggshell to portray the seamless fusion between garment and landscape. Demonstrating that heritage workwear can withstand the rugged Australian landscape with ease. Amidst the golden hues of a sunset refracting across the dashboard of the Corona we can witness the versatility of all pieces, depicting undertones of minimalism. Scroll-through and discover our Spring Carhartt WIP editorial.
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