Analogue is making a resurgence, with the rise in the digitalisation of listening to music the romantic nuance of this experience has been lost to an extent. Now music can be accessed and listened to in a matter of seconds in a few swipes and clicks. In 1979 the first Sony Walkman was released, a relic that revolutionised the way we listen to music, adding a portable function that would allow thousands of people to enjoy music on the go. This notion of nostalgia lead to the contemporary resurgence of the cassette player within modern society, a movement lead by French brand We are Rewind. Counting on the expertise of French engineers, responsible for creating analogue devices for over 40 years a modern high-end cassette player was born.
All of We are Rewind’s cassette players have been adapted for ease of integration into present-day life. The original Sony Walkman was powered by non-rechargeable batteries that were often interchanged frequently and eventually disposed of into landfill. The modern-day solution entails a rechargeable battery, a practical and environmentally conscious solution. With over 12 hours of battery life, Bluetooth, and an audio input anyone can create their own personalised mixtapes. Add a personal dimension to your listening experience with a We are Rewind cassette player.
