The "MADE in USA" line is the evolution of the brand's legacy of producing their iconic sneakers and garments on home ground for over 75 years. As the brand continues to cast its vision toward the future, the MiU line remains committed to its core values of quality, and attention to detail with every piece reflecting the story of authentic American craftsmanship and showcasing the legacy that grew into fruition more than a century ago in a small Boston workshop.
Starting from the simple task of "creating the best running shoe on the market" designers of the original 990 crafted one of the most influential sneakers of all time. Destined for immediate success the premium materials and lowkey aesthetic cemented the shoe as one of the first ever. Emphasising a focus on premium quality and function, the 990 was the first sneaker to break the $100 price barrier with the original V1 silhouette setting the pace. The 990 has since evolved through numerous versions and updates but the focus remains the same, consistently heralding an attention to detail and unwavering dedication to craftsmanship that lead to the evolution and inception of the contemporary "Made in USA" line.
The fan favourite 990 V4 returns with the latest drop arriving in the "Limestone" colourway destined to seamlessly integrate with your current footwear rotation. The premium suede offers breathability and durability ensuring comfort within every step no matter what lies ahead in the day. It is the finer aesthetic details that give this shoe the ability to be styled with versatility including the notorious grey and white “N” logos on the side panels as well as the “990” branding stamped on the heel of the ENCAP midsole.
The latest version of the 990, the V6 with its unconventional yet modern aesthetics, demonstrates the cutting-edge craftsmanship that has propelled the legacy of MADE in USA to the next level. With a noticeably elevated heel the V6 upper dispenses the standard midfoot saddle, allowing the limestone pigskin and synthetic overlays to flow from heel to toe across the mesh underlay, for a high-speed, streamlined look. The addition of the Fuel Cell midsole cushioning indicates that the evolution of the 990 can be felt as much as it can be seen. A noticeably modern upgrade from the original 990, the V6 has continued to strive for excellence within the running sneaker scene.
Alongside the duo of 990s, the latest drop presents the stylish coquette inspired pink haze MADE in USA 996. Originally released in 1988, the 996 was part of the recipe that made the 990 and 995 successful. Outfitted with a premium hairy suede, mesh, and leather upper showcasing a newly fabricated pink haze colourway. Supporting accents and performance components underfoot indulge in a yellowed arrangement that injects a vintage aesthetic into the pair. This model pioneered the ENCAP cushioning system, a cutting-edge technology featuring a soft cushioning of EVA in the midsole with a tough polyurethane rim for support and durability.
New Balance transfers their hyper focus for details towards the streetwear scene, introducing a collection of timeless wardrobe essentials. All garments in the New Balance MADE in USA line are designed and manufactured in America, continuing the legacy of craftsmanship that came to fruition in 1906 in Massachusetts. Applying their eye for aesthetics to athleisure New Balance gives us an elevated collection of harmonised tracksuits. This collection is an homage to New Balance’s authentic vintage aesthetics, pieces have a warm lived in yet eye catching appeal. Vibrant vintage aesthetics are the focal point here, drawing on memories from the warmer months.
In an industry defined by trends, New Balance shines as a beacon of consistency, timeless quality, and craftsmanship, bringing elegance and authenticity to any wardrobe. Discover more of this season’s MADE in USA collection following the release of the plum purple 990 V 4 and 998. Latest New Balance MADE in USA collection available online and in-store now.
Latest New Balance available online and in-store now!