Introducing — Gentle Fullness
Introducing — Gentle Fullness

Enter the eclectic universe of STORY MFG’s Gentle Fullness. Introducing the recent aesthetic expansion of STORY MFG, Gentle Fullness is the brainchild of husband-and-wife duo Saeed and Katy Al-Rubeyi. The family-run organic label centres itself with an environmentally conscious focus on creating garments that benefit the planet. Traditional synthetic dying and cotton production has held a significant responsibility for polluting waterways and damaging ecosystems. In comparison the positive environmental impact of the production process of Gentle Fullness can be witnessed by the implementation of natural dyeing techniques and recycled cotton fabric construction.

Pieces within the latest collection showcase an undeniable sense of versatility exuding vintage aesthetic with a truly unique colour scheme. The vibrant yet lightly washed-out palette is a testament to time-consuming sun fading techniques. Eclectic graphic design merges with thoughtful slow fashion to create stylistically unique pieces with the capability to outlive trends and become integrated seamlessly into any wardrobe rotation.

Gentle Fullness provides its audience with an ethical perspective on streetwear without compromising on design. Everything about the brand is new – aesthetics, design, and graphics; the only re-purposed aspect of their designs is the raw material. Latest Gentle Fullness available online and in-store now.


Latest Gentle Fullness available online and in-store now.

QUILTED PANT - RIFLE
HAL STUDIOSQUILTED PANT - RIFLE
$350
QUILTED PANT - BONE
HAL STUDIOSQUILTED PANT - BONE
$350
PLAID OVERSHIRT - MOCHA
HAL STUDIOSPLAID OVERSHIRT - MOCHA
$350
STUDIO T-SHIRT - BLACK
HAL STUDIOSSTUDIO T-SHIRT - BLACK
$130
STUDIO T-SHIRT - COFFEE
HAL STUDIOSSTUDIO T-SHIRT - COFFEE
$130
STUDIO T-SHIRT - MOSS
HAL STUDIOSSTUDIO T-SHIRT - MOSS
$130
STUDIO T-SHIRT - DUNE
HAL STUDIOSSTUDIO T-SHIRT - DUNE
$130
STUDIO T-SHIRT - REDWOOD
HAL STUDIOSSTUDIO T-SHIRT - REDWOOD
$130
STUDIO PANT - BLACK
HAL STUDIOSSTUDIO PANT - BLACK
$240
STUDIO PANT - BONE
HAL STUDIOSSTUDIO PANT - BONE
$240
STUDIO PANT - RIFLE
HAL STUDIOSSTUDIO PANT - RIFLE
$240
WAFFLE LONGSLEEVE - BLACK
WAFFLE LONGSLEEVE - BONE
HAL STUDIOSWAFFLE LONGSLEEVE - BONE
$180
FIELD SHORT - BONE
HAL STUDIOSFIELD SHORT - BONE
$180
FIELD SHORT - BLACK
HAL STUDIOSFIELD SHORT - BLACK
$180
WORK JACKET - BLACK
HAL STUDIOSWORK JACKET - BLACK
$290
WORK JACKET - SEDONA SAGE
WORK PANT - BLACK
HAL STUDIOSWORK PANT - BLACK
$260
WORK PANT - SEDONA SAGE
HAL STUDIOSWORK PANT - SEDONA SAGE
$260
PLAID OVERSHIRT - PEAT
HAL STUDIOSPLAID OVERSHIRT - PEAT
$350
SHAKAR BANDANA - COFFEESale
HAL STUDIOSSHAKAR BANDANA - COFFEE
$40 $32