Coming from Mermaid Beach to link up with Highs and Lows for the "West Coast Tour", Queensland-based Alfred's Apartment and Temptation Vacation arrive in Perth to share a natural exchange between opposite sides of the country.
Alfred's Apartment and Temptation Vacation join Highs and Lows for the West Coast Tour, a run up the Western Australian coast.
Despite the distance between them, daily life in coastal spots shares the exact same baseline. It comes down to slow days, salty air, and an unhurried motto you simply cannot replicate in a major city centre.
Tracking up the coast through Yanchep, Two Rocks, Ledge Point and Lancelin, the route provided the backdrop. As John Steinbeck once wrote, "It is advisable to look from the tide pool to the stars and then back to the tide pool again." It is a good reminder of scale: balancing the sheer vastness of the Western Australian coastline against the small, everyday habits that play out around an open tailgate at dusk.
"It is advisable to look from the tide pool to the stars and then back to the tide pool again."
Ongoing collaborator, Ryan Murphy documented the trip, focusing on the unpolished character of regional Western Australia and the quiet coastal towns that punctuate the drive. No glossy staging, just honest light and the dirt tracks that connect these places together.
The collection takes a no-nonsense approach to coastal living, focusing on the quality and fabrications synonymous with all three brands. Spanning garment-washed and slub-printed T-shirts, boardshorts, a bikini set, and headwear, the pieces are built to be worn hard, whether you are on the road, in the water, or parked up for the afternoon.
"No glossy staging, just honest light and the dirt tracks that connect these places together."
The West Coast Tour collection between Highs and Lows, Alfred's Apartment and Temptation Vacation will be available via the HAL Dept. Store and online from 10:00am AWST Saturday, October 17th.
Photographer: @ryanmurphystudio
Talent 01: @ayesha_malek
Talent 02: @marcfakos
Women's Styling: @hanstar_97
Men's Styling: HAL Team




































































