To introduce the next model of the GEL-NYC™ franchise, HSDT reimagines the GEL-NYC™ 2.0 sneaker with industrial influences from New York City.
For this project, HSDT celebrates the often-overlooked industrial elements that form the backbone of New York City. "The Architecture of Everyday Life" serves as the foundation for this collaboration. Each shoe features a personalized Sound Mind, Sound Body message from the partner inside the shoe tongue.
- Upper is inspired by the GEL-1050™ shoes
- Rearfoot and forefoot GEL™ technology
- FF BLAST™ PLUS cushioning
- TPU TRUSSTIC™ technology
- 1203A895.022
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