Created by illustrator and designer Imi McCarthy, By Imi is a Perth-based creative studio known for turning everyday nostalgia and small-scale curiosities into tangible printed goods. Working across independent publishing, graphics, and art objects, the label celebrates the art of tangible media through a distinctly playful and tactile lens. Rooted in print culture, By Imi's lineup ranges from halftone-printed zines and custom illustrations to vinyl sticker sets, paper goods, and home accessories. Marked by pastel palettes, Japanese-inspired pop graphics, and intricate attention to small details, McCarthy's work draws inspiration from everyday trinkets, vintage ephemera, and modern street culture. Designed and produced locally, By Imi champions small-batch creative output—offering collectible, DIY-spirited pieces that seamlessly blend independent art with everyday lifestyle goods.