The name 19-69 stands for freedom, tolerance and counterculture. The inspiration includes different iconic moments of counterculture throughout history. Luxury cult brand 19-69 was founded by the Swedish artist and product developer Johan Bergelin. A twenty-four months long creative process with artisans in Scandinavia, France and Italy lead to the launch of 5 fine perfumes at Colette in Paris in 2017. 19-69 has launched 13 perfumes and 9 candles. All fragrances are suitable for any gender and allow the individual to explore beauty across the borders.