Through-out the year of 2017, adidas Consortium celebrated a special project with key doors world-wide, titled the 'SNEAKER EXCHANGE'. During this project, an idea for an UltraBOOST as a stand-alone release took shape. adidas Consortium is proud to finally unveil this new model.
The UltraBOOST LUX sees the model thoroughly refined in a premium execution. The Primeknit upper is understated and soft, while leather upholstery creates a luxurious and comfortable interior. Its synthetic suede overlays and dark sand-colored cage provide harmonious accents and combine with the light upper to create a subtle sneaker, filled with low-key detailing.
The only untouched element is the BOOST sole, designed for comfort, support and stability – requirements, which are universal whether it is a casual execution or, as in this case, the luxury variant.
This model demonstrates what the UltraBOOST has become. adidas Consortium artfully adapts the silhouette’s more technical aspects and through meticulous composition and carefully selected materials presents the model in a new light. The UltraBOOST Lux speaks to a new generation of sneaker fans who prefer making refined understatements with their footwear decisions.
UltraBOOST LUX is a fully functioning performance running shoe that equally delivers on the style front as a must have wardrobe staple. It sets an exciting precedent for the model’s capabilities and unlocks new potential in a modern classic.