Created by Jean Touitou in 1987, A.P.C. (Atelier de Production et de Création) is a French clothing brand, renowned for its authentic design and outstanding quality. Starting out manufacturing classic jeans styles in raw denim, the brand now offers a complete  collection of men's and women's clothing and accessories that embodies a simple, casual elegance. Jean Touitou works with his wife, Judith Touitou, artistic director of A.P.C.